ProfitDrive review
3 years ago
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4 comments:
"After a company has decided which market segment to enter, it must decide how it will differentiate its marketing offering for each targeted market segment and what positions to occupy." Armstrong & Kotler, Ch2 - P.49
I think it's a great idea to have this bottle design contest! That's certainly a stand-out feature that is bound to be a marketing hit. Keep up the great ideas!
I have to agree with the above comment from Ardie, having a bottle design contest is an awesome idea! I see it from the "Experimental Research" perspective, if you think about it-what a great way to gain customer insights! Simple by reviewing the designs that your "future customers" have submitted for this contest. Kudos!!! I'm looking forward to seeing more of these great ideas, don't wait to long to get them posted on your blog. ;)
Respectfully,
Lynn Schafer
Sapphire Studio Productions
"Experimental Research - Gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses". (Armstrong & Kotler 2008:4:107)
"To build customer relationships, companies can add structural ties as well as financial and social benefits."
armstrong&kotler chap.1 pg.17
Great idea to have a contest to create a brand graphic. It builds up customer relations because the customers feel they have a stake in the brand by getting involved with it. It's more then just buying and using it.
Nice work. I think the contest is a great idea. It makes the consumers feel more involved. The bottle designs you have up now are nicely done. I think it is definately something that would appeal to a younger crowd.
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